Nipper hears His Masters Voice (c) NewYork1956 |
On
the first page of results, amongst the odd service that I am aware
of, such as Spotify and we7, were a host of others including mp3raid,
WuZAM and beemp3. In fact, the latter named entities ranked higher
than the former services. Why?
I
am writing this post with reference to the news
that the Serious Organised Crime Agency (SOCA) closed down a music
download website, RnBXclusive.com, on Tuesday. A man has been
arrested, and bailed, on fraud charges. This follows the recent high
profile arrest
of Kim DotCom, who ran the music sharing website Megaupload.
SOCA
had posted a message up on the defunct website declaring:
"As a result of illegal downloads, young, emerging artists may have had their careers damaged. If you have illegally downloaded music, you will have damaged the future of the music industry."
Who
are the “young, emerging artists” who have had their careers
damaged? Have they already signed a record deal? Is it with a major
or independent label? Are they unsigned? Without them, is there no
“future of the music industry”? Do SOCA know something that the
music industry do not, because the music industry is unsure what the future holds.
Beyond
these words, the assumption is that the “future of the music
industry” will look much the same as it does now. Moreover, the
statement presumes that illegal downloading, or more to the point,
the availability of free musical content online is a bad thing. Is
it?
Lady Gaga (c) pink_daisy |
There
is a coalition of artists who believe that the use of free music can
be a means to building an audience. The likes of Lady
Gaga gave away free music as part of her business model.
That
does not mean that artists are happy at their works/copyright being
abused, but equally, they are coming to terms with illegal
downloading and file-sharing. A
music industry think tank advocates artists giving their albums
away for free, and discusses how artists might profit from it whilst simultaneously defeating the
services that provide free downloads of their material.
Either
way, artists appear not to want to criminalise those who download
their material for free. From well-known
artists in the UK, to smaller,
independent artists in the U.S.A., they see state regulation of
the internet as a bad thing for artists.
Recording
artists have long been dealt a raw deal. After years of record
companies offering a pittance to their artists for their work, the
internet
appeared to offer salvation and a chance to control their
destinies.
However,
recording artists receive an even smaller
portion of the pie when signing up with the new digital record
companies of today. The likes of Amazon,
iTunes, Last.fm and Spotify pay their artists even less than
their traditional counterparts. Just who is stealing from recording
artists?
In
the case of RnBXclusive.com, SOCA
have decided that the thieves are largely males,
aged 18-25, who have downloaded music from this site. However,
as my search above demonstrates, there are a variety of sites where
people can supposedly download music 'legally' and 'for free'.
The
problem is that many operate outside of the UK's borders. Some
supposedly operate legally within their own borders, but not
necessarily within the laws of the in-country hosting internet service providers (ISPs). Therefore,
it is difficult, if not nigh on impossible, to ascertain whether
these services are 'legal' or 'illegal'.
Furthermore,
they all appear high in Google rankings. How does that happen?
Whilst
it may be partly explained by the inbound links and keywords used by
the more nebulous sites, surely they can not be using any different
links and keywords to those used by Spotify or Last.fm. Could the
higher ranking of sites like mp3raid, WuZAM and beemp3 be explained
by advertising? Are Google, and other search engines, profiting from marketing 'illegal' downloads?
(c) Surka |
The
Independent notes that
RnBXclusive.com was largely funded by advertising. Therefore, the
owner was generating his 'fraudulent' income from those advertising
on his site. Surely then, just as individuals are supposed to be
responsible for checking the 'legality' of the site that they use,
advertisers too must he held equally, if not, more accountable, given
that they sustained this business.
Given
that the 'legality' of downloading free music is unclear, and that
Google, a trusted means of sourcing information, promotes these sites above
others, it seems somewhat disproportionate that individuals can be
heavily punished for transgressing a very blurred line. Especially
when those propping up these 'illegal' services financially do not
appear to have been sought after in the same way.
Whilst
the official narrative runs that it is the artists who are the
victims, artists themselves are offering free music downloads to
build up their followings. It is possible that 'illegal' downloading
might also provide them with a means to take greater control of their
works and their income streams.
If this be the case, then it is the record companies that are set to lose the ability to control the market, and the profits generated from it, not the artists. Therefore, downloading music freely is not in the commercial interests of businesses that currently do very nicely from it.
If this be the case, then it is the record companies that are set to lose the ability to control the market, and the profits generated from it, not the artists. Therefore, downloading music freely is not in the commercial interests of businesses that currently do very nicely from it.
Artists
have regularly been, and continue to be, victims of legal 'theft'. It
just appears more culturally palatable to portray males, aged 18-25,
as criminals, rather than the 'legitimate' enterprises making large
sums of money from it.
You
may ask yourself, well, how did we get here?...
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